A cookie is simply a technology for remembering something about you.
Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to 'remember' little bits of information between pages or visits.
They are widely used to make the web experience more personal, which is generally seen as a positive thing.
Without cookies, a website is like a goldfish who loses its memory every time you visit a new page. Once you visit a new page, it doesn’t remember who you are.
Without any memory, a website can’t do a lot of things. It can’t let you log in, because it forgets who you are. It can’t let you buy anything, because it forgets what you’re buying. And we don't want that, now do we?
You can read more about the cookies we use and our Privacy Terms here.
So, now that all is explained, hopefully you can let our goldfish or cookie (we mean... our website) remember you and what you love the most, so that we can provide you with our best service and care.