Boutique Minimaliste was self-funded by a mother and daughter in 2012.
Boutique Minimaliste jewelry is handcrafted in Lisbon, by a small team of skilled designers, with quality pieces created in small batches, using stainless steel, PVD thick plating, unique stones and freshwater pearls to embellish the designs.
Boutique Minimaliste team has also scoured the globe to find the most unique, stunning one-of-a-kind Vintage pieces, including necklaces, earrings, brooches, bracelets and pendants. These are new-old-stock. Pieces that are new but old (vintage) in age. Vintage jewelry is a finite resource and it's becoming increasingly hard to source these pieces, once sold, cannot be restocked.
For us, values are more powerful than products:
Boutique Minimaliste is a values oriented brand. We do not believe in persuasion marketing, impulse-buy, time restriction urgency, empty claims, scarcity strategies, FOMO, gimmicky advertising or all-the-time-discounts and manipulative sales tactics. We believe in having a corporate social responsibility and being a socially conscious brand. We believe in making a genuine connection with our customers.
Our motto as always been "Quality over Quantity" - always - so we can offer the best quality and design at the fairest prices, year-round.
Luxury is a word that’s flung around a lot to mean expensive. But a luxury brand has to offer a real point of difference – true luxury needs to stand out by ensuring that quality is always high. Quality materials and high standards of hand-crafting are the embodiment of true luxury. This artistry, craftsmanship and durability are just a few reasons that set us apart.
True artistry remains the norm in our designs, despite a global shift towards quick and easy fashion that gives more attention to efficiency rather than actual value. Created with genuine expertise, our jewelry adheres to superior standards of quality, reflecting a refined identity.
Luxury is hard to define: it's expensive but not overpriced. It's high-quality and long-lasting, but timeless. It's aesthetically pleasing but unique. It's sophisticated, but conscious. Luxury is a feeling, a belief, a mindset, and a lifestyle. It's a set of core values and quality, not a price tag.
Why we don't do discounts:
We can't discount our jewelry all the time, because for us, that would discount our value and the dedicated effort by our team - something we do not believe in doing. Have in mind that opting out of significant sales is not an easy choice for us, but we always aim to move towards a more conscious and ethical consumption.
Building lasting relationships and adding value, is far more important to us than a quick sale or simply get rid of inventory. We value our customers' peace of mind above all and that is why we uphold a culture of trust and decency at all times.
The majority of Boutique Minimaliste pieces are produced in stainless steel. Stainless steel is a highly durable metal, allowing it to withstand the wear and tear of everyday activities, meaning a longer life than most jewelry brands provide. It is the most environmentally-friendly metal option in the jewelry world. In the production process, the amount of energy used and waste produced is dramatically less than in the production of other metals for jewelry. It is also 100% recyclable.
We make sure most of our packaging is recyclable and comes from sustainable, responsible sources. Our boxes are made of FSC approved cardboard. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. These boxes can then be reused or easily recycled. We provide either black cardboard boxes or 100% recycled plastic boxes and satin jewelry pouches to store your jewelry (and travel). To protect the jewelry inside the boxes, we add black no-chemicals (anti-tarnish) tissue paper. This way we can make sure everything is useful, reusable or recyclable, reducing the amount of discarded waste massively.
Even though it would be lovely to offer express delivery, unfortunately that is not ecological - that is why our shipping takes a bit longer than Amazon. Our orders are shipped once a week and our weekly orders are shipped in bulk, this makes sure of a lot less flights and travels per order.
Returning products comes with an enormous environmental price tag attached. When you ship your returns, the climate is impacted in three stages: logistics, intentional returns, and post-production. This is why we do not offer free returns. The price tag for the planet earth is just too high. Instead make sure you really love the pieces you have in your cart, choose the right sizes, check product descriptions for materials, lengths, etc before placing your order, making sure you’ll love your new Boutique Minimaliste jewelry.
Internally, we have a recycling policy in place. Simple steps like investing in low-energy lighting, unplugging equipment when not in use, utilizing recycled office supplies, and having re-usable water bottles and mugs at disposal are a part of our office policies.
Sustainability is an area where every effort counts. Being good to the environment and reducing wasteful and harmful practices is a shared responsibility. Sustainable consumption is a core part of the shopping experience here at Boutique Minimaliste, empowering people to make choices that align with their values.
Bounded with a desire of finding and creating unique items, the essence of Boutique Minimaliste is the combination of quality, sophistication and a timeless aesthetic that empowers women.
Inspired by antique jewelry, artistry, sleek aesthetic and nature imperfection, resulted in the creation of a unique and delicate jewelry brand, that at the same time pushes the boundaries of design and creativity, resulting in a sophisticated, modern - with a vintage soul - jewelry house.
The end results are beautiful elegant lines paired with supplies from all over the world, making each piece unique, giving it personal sophistication and poise of European design.