The Guy Campaign
The Guy Campaign was created to play with contrast. A man wearing jewellery that is unapologetically feminine, bold, and full of presence. Pearls, statement chains, and pieces that feel almost too beautiful to be worn casually, styled with the kind of confidence that makes everything look effortless.
Clem is one of Portugal’s most iconic models, and yes, some of our Russian and Ukrainian customers recognised him instantly. He was featured in a music video for Irina Krug, and the messages we received still make us smile.
And then there’s the funniest part. A few days before, shooting at this exact location, someone called the police on us. With Clem, the only thing that happened was every woman in the nearby offices stopping work to watch from their windows. No police that day.
