Mermaid

At the heart of Mermaid is how these pieces live together on the body. Pearls sit beside gold in proportions that feel light, harmonious, and intentional, while sculptural chains add shape without weight. This is not jewellery that competes for attention, but jewellery that elevates what’s already there. It’s an edit that feels classic, wearable, and beautifully balanced.

Mermaid is built around the pieces that layer effortlessly. A pearl necklace beside a chain, bracelets that add texture without heaviness, and details that feel classic but never predictable. The kind of edit that works with bare skin in summer, knitwear in winter, and everything in between.

Mermaid was photographed at a monastery in Portugal, where light and texture met in a quiet conversation between stone and sky. In this place shaped by time, the pieces in this campaign found their voice.

Iryna is not a professional model. She is a friend of Marta’s, and they first met years ago while working for a luxury brand. She is Ukrainian, incredibly sweet, and effortlessly beautiful. And at 1.50m tall, she somehow has the kind of presence that fills a room. Spending the day together and bringing this story to life felt less like a photoshoot, and more like a collaboration between friends.

Mermaid brings together a thoughtful edit of pearls, sculptural chains, and vintage-inspired details that feel timeless, but always effortless on the skin. Each piece was chosen for how it works with the others, how a pearl and a chain can sit together without competing, and how simple forms can speak with quiet intention.

There is something about the monastery that felt right for this edit. Ancient walls, open light, and calm atmospheres gave space for jewellery to feel as though it belongs to memory as much as to now. It became a setting where simplicity feels quiet but meaningful, where details matter, and where elegance does not need to announce itself loudly.

This campaign is built around pieces we return to again and again. Pearls, vintage-inspired chains, and details that feel classic, but never dated. The kind of jewellery that works with everything, and somehow always looks intentional.

Mermaid is a reminder that the most timeless things are often the simplest. Jewellery designed to be worn daily, to be kept for years, and to carry a sense of calm confidence wherever it goes.

Iryna wears the Mermaid Necklace + Lola Necklace + Mar Bracelets.